August 8th, 2013 10:26 AM by Frank Ferrell
Effective marketing is the key to selling your home quickly and getting the highest price. You want to get plenty of qualified offers, allowing you to get the highest price the market will bear.One of the most important elements of marketing your home effectively is the price. Set it too high, and you won't get any offers. Set it too low and you cheat yourself. Real estate agents analyze the market and set area home prices every single day, and he or she should work closely with you to price your home.Another important factor in selling your home quickly is exposure. Making sure your home gets noticed and toured by buyers is the key to creating demand from buyers. A great agent will have tons of industry contacts and the creativity to market your home to its full potential and attract serious buyers with acceptable offers.The condition and appearance of your home are also critical factors in getting the best price for your home. Areas, like kitchens, are much more important and more likely to pay off than others. Often, buyers are motivated by emotional responses more than financial issues. There are things that are easy and inexpensive to change, yet go a long way toward triggering those "buy me" emotions.When you're ready to sell, make sure to choose the best agent for you. Of course, I hope that real estate agent is me! But, it’s important to partner with an agent you're comfortable with and who helps you sell for a great price.